Our Story

 

Introduction to the Company

PR Homes Direct is a third-generation, family-owned property development company with 26 years of experience in acquiring, building, and successfully exiting property developments. Established on family values, we are committed to delivering high-quality, sustainable homes that enhance communities and stand the test of time.

Company History

Founded in 1999, PR Homes Direct takes its name from Peter Ross Winslow, a seasoned property developer with extensive experience in deal-making, site acquisition, and finances. Peter co-founded the business with his son, Gary Winslow, who went on to run the company for the next 20 years.

Following Peter’s passing, Gary was joined by his daughter, Francesca, who represents the third generation of the business. Together, they continue to build on the company’s legacy, blending traditional expertise with modern innovation to create homes that prioritise quality, sustainability, and community focus.

Team and Leadership

Peter Winslow – The first generation, with a long-standing career in property development, specialising in deal-making, site acquisition, and financial management.
• Gary Winslow – The second generation, an experienced site manager with extensive industry connections and a proven track record of unlocking site potential and activating the best professionals to maximise opportunities.
• Francesca Winslow – The third generation, bringing site management expertise, in-depth knowledge of planning, and deal-making skills to the company’s future growth and development.

Notable Projects

• Eastbourne ECO Development – A visionary project of 5 luxury ECO homes with curved sedum roofs, PV water heating systems, and water recycling, achieving ultra-low running costs of £300 per year. The project earned nationwide recognition and awards.

• Hove Developments – A series of 5 award-winning luxury homes showcasing modern design and craftsmanship.

 

Awards and Recognition

• Eastbourne ECO Development—Nominated for Britain’s Best Architecture (2013).

• Shortlisted for the RIBA East Regional Awards (2013 and 2014).

• Longlisted for the World Architecture News Awards (2012).

• Francesca Winslow—Winner of Developer of the Year 2023 at The Developers Club.

• Winner of the Trailblazer Award 2024 for innovation and leadership in property development.